Terms of the plugin’s acquisition aren’t being disclosed, but this was not a large purchase as the plugin is a small, one-person operation. “I’m still curious about Nostr and other protocols,” Mullenweg told TechCrunch. The company has also been testing Nostr and Bluesky (or, the AT protocol) - now powering another Twitter competitor backed by Twitter co-founder and former CEO Jack Dorsey. However, ActivityPub is not the only protocol Automattic is testing, Mullenweg says. Magazine app Flipboard also announced it was launching its own instance on flipboard.social and integrated with Mastodon so its users could follow Mastodon updates in the Flipboard app. Earlier this month, Medium announced it would launch its own Mastodon server and integrate with ActivityPub. The news follows a number of moves by other publishers to embrace the Fediverse. It’s been downloaded more than 35,000 times to date, according to its statistics page. The developer has been working to improve the plugin’s WordPress integration and add support for threaded comments, among other things, the plugin’s webpage notes.Īt present, the ActivityPub plugin supports federated platforms including Mastodon, Pleroma, Friendica, HubZilla, Pixelfed, SocialHome and Misskey. The replies posted to a federated site like Mastodon then become blog post comments. Once installed, readers are able to follow the WordPress blogs on their preferred federated platform, view the blog posts and reply with comments.

The newly acquired plugin allows and blog owners to reach readers on federated platforms, like the Twitter rival Mastodon and others. Automattic, the company behind, Tumblr and other web publishing tools, is the new owner of the ActivityPub for WordPress plugin and has also recruited its developer to come work for the company, according to Automattic CEO Matt Mullenweg. sites now have an easier way to integrate with the Fediverse, including Mastodon.

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